Ana Ines Urrutia, Founder
"AInesHR is the platform I needed inside those organisations and could not find.
So I built it."
I started in HR operations, not tech. For over a decade I worked inside organisations trying to get people, payroll, and compliance to function properly across multiple European countries. Every project came with the same discovery: the tools available were either too rigid, too generic, or simply wrong for how HR actually works across borders.
I led transformations across 40+ countries — including a 20-country harmonisation programme for a Swiss multinational — and every single HR Director I met had the same problem: five tools, twenty gaps, and no single answer when the board asked "are we compliant?"
At some point I stopped waiting for someone else to fix it. I taught myself to build, earned my Microsoft MVP, wrote The Microsoft AI Human Resources Handbook (Apress), and built AInesHR — the platform I needed and couldn't find.
The HR reality
I know what breaks in multi-country operations because I've fixed it — across 40+ countries, across industries: luxury, tech, biotech, maritime, beverages, media. I know why rollouts stall, where compliance gaps hide, and what an HR Director actually needs to answer to the board.
The technical build
I designed and built this platform myself on Microsoft Power Platform, Dynamics 365, and Azure. There's no translation layer between the problem and the solution — because I've lived both sides.
I've spent my career at the intersection of HR and technology — not as a theorist, but inside organisations trying to make compliance work across borders, with real deadlines and real boards asking hard questions.
That experience is why AInesHR exists. Not because someone saw a market gap on a slide — but because I lived the problem for a decade and decided to solve it.
Ready to see the platform?
30 minutes. We will show you how it works for your organisation and stage.
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